Services
Private label bedding, made in Eindhoven
Pillows, duvets, toppers and protectors under your own brand. We develop and produce in our own factory; your brand goes on the label and the packaging. For retail chains, supermarkets, discount retailers and e-commerce.
01What private label means
Our product, your brand
With private label, our product carries your name. You sell pillows, duvets, mattress toppers and protectors under your own brand; we develop and make them in our factory at Park Forum in Eindhoven. Your logo goes on the woven label, the band or insert card and the packaging. We handle the specification, quality control and planning.
HMG is a trusted partner for private-label programmes, retail-exclusive collections and premium and natural bedding concepts. A programme is a permanent line under your brand: the same specification order after order, planned around your seasons and volumes. An exclusive collection is sold only by you, with its own specifications and its own look.
You can start from our range, or from your own tech pack or reference product.
Who it is for
Retail chains and supermarkets
Permanent lines and promotions under your own label, shelf-ready and delivered to your distribution centre.
Discount retailers
Keenly priced basics in high volumes, with consistent quality.
E-commerce and marketplaces
Compactly packed, rolled or vacuum-sealed, and ready to ship.
Specialist retail
Bed specialists, DIY stores and pet shops: ranges made to fit their shelves.
03How we work
From brief to pallet
Every private-label project follows the same six steps, with one point of contact from start to finish. Quantities, lead times and call-off schedules are agreed per programme, in the quotation.
Your request
Brief
Tell us what you are looking for: product, market and channel, quantities, timing, target price and packaging. Leave open what you don't know yet.
OutcomeA clear brief
Specification
Development
We work out every item in technical detail: filling, ticking, construction, fill weight, size, label and packaging.
OutcomeSpecification and quotation
Prototypes
Samples
Prototypes to feel, test and show to your team or a customer panel. We work your feedback in until the product is right.
OutcomeFinished samples
Your sign-off
Approval
You approve the sample, the specification and the print proofs. That sample becomes the reference for production and every repeat order.
OutcomeReference sample
Eindhoven
Production
On fully automatic lines in our own factory: filled and weighed automatically, with quality control at every step and every batch traceable.
OutcomeAn inspected batch
On call-off
Delivery
On pallets to your distribution centre: across Europe, Scandinavia and the UK, and in Turkey, the US and Canada.
OutcomeOn time, on site
04Your brand or ours
Private label or Mont Blanc
What we make leaves the factory in one of two ways. The same factory, the same quality control; the difference is the brand and the range.
Private label
Your brand on the label, band or insert card and packaging. A permanent programme or an exclusive collection, from our range or developed for you: for a line of your own, under your own name.
Start your enquiryMont Blanc
HMG's own brand: natural, high-quality bedding. For a premium, natural segment in your range, under an established brand.
Mont Blanc in our collection
05Why HMG
Your brand, made in the Netherlands
HMG stands for Holland Manufacturing Group: in bedding since 1983, a manufacturer since 1994, and still 100% family-owned.
- Family business since
- 1983
- Manufacturer since
- 1994
- Own factory in Eindhoven
- 12,500 m²
Made in the Netherlands
Your bedding is 100% made in the Netherlands: close to your market, with short transport routes and no dependence on production overseas.
Everything under one roof
Production, quality control, warehouse and showroom share one building. You talk directly to the people who develop and make your product.
Consistent quality
Quality control at every production step, accurate filling and batch traceability: what you reorder in two years is what you approved.
A family business
Run by the third generation since 2021: strategically independent, quick to decide and focused on the long term.
06Frequently asked questions
Questions about private label
Can you produce under our own brand?
Yes, private-label programmes are one of our core activities. We produce under your brand name, with your identity on the woven label, the band or insert card and the packaging.
Do you help with the design of labels and packaging?
Certainly. From the choice of materials and fill weights to the woven label, the band and the packaging: we develop the collection together with you. If you already have a brand identity, we work with it.
Can we have a collection made exclusively for our stores?
Yes. Alongside private-label programmes, we make collections that are exclusive to a single retailer, as well as premium and natural bedding concepts.
What is the minimum order, and what is the lead time?
That depends on the product, the materials and the specification. Quantities, lead times and call-off schedules are agreed per programme, in the quotation.
Can we work together confidentially?
Yes. If you are working on something new, we will sign a non-disclosure agreement beforehand at your request.
Request production
Having a collection made? Start with your brief.
Tell us what you would like produced, in what quantities and by when. An account manager will contact you within one working day.