A duvet in a standard Dutch size won’t simply sell in Germany. Not because it is a poor product, but because the covers sold there don’t fit it. Bedding follows a country’s beds and habits, and those differ more than you might expect: in width, in length, even in whether a couple sleeps under one duvet or two.
For a buyer serving several markets, that is no detail. Every size is an item of its own, with its own material, packaging and stock. Below we set out the usual sizes per market — the same as in our size guide — and show how to plan a range that works in every country and stays manageable in your warehouse.
The usual sizes, country by country
The table lists, per market, the duvet and pillow sizes you will come across most often, as width × length. Sizes vary by retailer and brand; for your order, the sizes in the agreed specification always apply.
| Market | Duvets | Pillows |
|---|---|---|
| Netherlands and Belgium | 140 × 200, 140 × 220, 200 × 200, 200 × 220, 240 × 200, 240 × 220, 260 × 220 | 60 × 70; in Belgium also 65 × 65 |
| Germany, Austria, Switzerland | 135 × 200, 135 × 220, 155 × 200, 155 × 220, 200 × 200, 200 × 220, 240 × 220; in Switzerland also 160 × 210 and 200 × 210 | 40 × 80, 80 × 80; in Switzerland also 65 × 65 and 65 × 100 |
| France | 140 × 200, 200 × 200, 220 × 240, 240 × 260, 260 × 240 | 65 × 65, 60 × 60, 50 × 70 |
| United Kingdom | Single 135 × 200, Double 200 × 200, King 225 × 220, Super King 260 × 220 | Standard 50 × 75, King 50 × 90, Square 65 × 65 |
| Scandinavia | Denmark and Norway 140 × 200 and 140 × 220; Sweden and Finland 150 × 200 and 150 × 210 | Sweden and Finland 50 × 60, Norway 50 × 70, Denmark 60 × 63 |
| United States and Canada | Twin / Twin XL 68 × 90, Full / Queen 90 × 90, King / Cal King 106 × 90 (typical sizes) | Standard 20 × 26, Queen 20 × 30, King 20 × 36, Euro 26 × 26 |
| Turkey | 155 × 215, 195 × 215, 200 × 220 | 50 × 70 |
Where the differences come from
Three things set the sizes in a market. First, the mattress. In France and the UK, beds are often 190 cm long; in the Benelux, Germany and Scandinavia usually 200 cm, with 210 or 220 cm for tall sleepers. In North America, sizes are given in inches and named after the mattress: Twin, Full, Queen, King.
Then, habit. In Germany, Austria and Scandinavia a double bed is usually made up with two single duvets, so the range there revolves around single sizes. In the Netherlands, France and the UK, a double bed more often has one wide duvet. Pillows follow tradition too: in Germany, 40 × 80 is now the standard next to the classic 80 × 80; in France, pillows are traditionally square; in the Netherlands, 60 × 70 is the norm.
And finally, the bed linen sold there. A duvet has to fit the cover the customer already owns, a pillow the pillowcase. That makes a country’s standard size a given rather than a choice: deviate from it, and you are selling a product the customer can’t find a cover for.
From sizes to SKUs
Every combination of size, filling and warmth class is an SKU of its own, with its own stock. Three qualities in six sizes for two markets quickly add up to dozens of items. The art is to cover as much demand as possible with as few items as possible. A few rules of thumb:
- Start with the core sizes. In every market a handful of sizes carry most of the sales; your own sales data will point them out. Only then extend to long and extra-wide sizes.
- Look for overlap. Some sizes work in more than one market: 140 × 200 in the Benelux, France, Denmark and Norway; 200 × 200 in the Benelux, Germany, France and, as a Double, the UK; 135 × 200 in Germany and Austria and, as a Single, the UK. For pillows, 50 × 70 is common in France, Norway and Turkey, and 65 × 65 in Belgium, France, Switzerland and the UK.
- Keep the specification the same. Choose one filling, ticking and construction per quality and vary only the size. Quality then stays the same across sizes and markets, and production runs efficiently.
- Plan the edge sizes separately. Long and extra-wide sizes are often a smaller share of demand. You can call them off in smaller batches, so they don’t sit in stock for long.
- Think in seasons. A summer and a winter duvet, or a four-seasons duvet, multiply your sizes once more. Decide per market which warmth classes you really need.
Packaging and labels per market
The same duvet in the same size is not yet the same item in two countries. The label and packaging change with it: the size in centimetres or inches, the name of the size (Double, 2 personnes, Doppelbett), the mandatory information on composition and care in the country’s language, and the barcode.
If you want to serve several countries with one pack, a multilingual insert card with the languages each country requires is an option. It saves items, but needs space on the card and careful layout. E-commerce adds another requirement: compact roll-pack or vacuum packaging that ships economically. More on that in packaging that sells and ships.
A size that isn’t listed
Hotel beds, extra-long mattresses, an unusual bed or a new market with sizes of its own: we also make duvets, pillows, mattress toppers and protectors to size. Give us the sizes in your enquiry and we will work them out for you. Toppers and protectors follow the market’s mattress sizes, not its duvet sizes. Everything we make alongside duvets and pillows is in our collection.
Rule of thumb for duvet size
In total, a duvet is about 50–80 cm wider than the mattress, so it hangs over on both sides, and 20–30 cm longer than the sleeper is tall. Taller than 1.85 m, or a 210 or 220 cm mattress? Then choose a duvet 220 cm long.
Planning a range for several markets? List the sizes and channels per country in your brief; we will work out the items, labels and packaging per market for you.
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